Apple expected to announce new iPhone “7” on the 7th of September.

The Apple Icn. is expected to use its annual September event for the introduction of the new  iPhone 7, sources said.

The tech giant typically introduces new products in September and since 2012, has used its annual fall announcement to introduce new iPhones. The announcements usually give a boost to Apple stock in the third quarter as well.

Forbes magazine predicts orders will begin on Friday, Sept. 9th, or Saturday, Sept. 10th with the new phone likely reaching stores on Friday, Sept. 16

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