Lynx entertainment boss Richie Mensah has stated that Nigerian superstars Wizkid and Davido are bigger than Ghanaian rapper Sarkodie on any given day.
Richie is reported to have made this statement at the launch of Eastern Music Awards in Koforidua, last week where he was a guest speaker at the event.
According to Richie, even though Sarkodie is known on the African continent, Wizkid and his Nigerian brother Davido are bigger because they are singers whiles Sarkodie is a rapper.
“Apart from Osibisa, Sarkodie has broken barriers internationally. There is no country in Africa where people don’t know Sarkodie. If you say mention 10 African artistes and Sarkodie’s name is always part but the reason Sarkodie is not on the same level as Wizkid or Davido is that he is a rapper,” he said.
Citing Phyno and Olamide as examples to back his point that singing in Africa sells much more than rapping.
He further stated that the two (Phyno and Olamide) have not been able to blow up on the international front (particularly in Ghana) because they rap in their native languages that are not understood by people who are not their natives.
Singing is able to go further than rap based on language limitations. When someone sings in Twi, somebody in Kenya can sing melody even if they don’t understand the language. But when somebody is rapping in Twi and goes to Kenya, they cannot rap along because of the words,” he further explained.
Richie also stated that he is working with a lot of singers because: “The reason I like singers nowadays is, when KiDi sings, Odo, the Nigerians are singing it. They don’t know what it means. They don’t care. They can sing the melody”.