Duke Banson, Manager of Ghanaian singer, AK Songstress has said his initial investment in the music career of the artiste did not yield any results.
According to him, he invested a whopping $20,000 in AK’s career to promote her songs in Ghana but everything fell flat.
Speaking in an exclusive interview on Onua FM and detailing why he decided, eventually, to promote AK Songstress in Nigeria, Duke Banson said a radio presenter who promised to promote his artiste squandered his money.
“I gave someone who claimed he could push AK out there 20,000 dollars and he couldn’t do anything.” He is the worst of the worst. There was no action. He used to tell me stories.
“This is why we chose to promote the song from Nigeria.” Nigeria and 15 other countries took notice of the song. When it was accepted in the fifth country, Ghanaians first heard Ak’s song. Because ‘Jonathan’ had grown so large by that point, no one could stop it. I have a saying: “You can’t stop a moving train.”
AK Songstress, despite the fact that she has been around for some time, has not really got the grip yet. The attention she garners in Ghanan and the number of fans who consume her songs is quite minimal.
A phenomenon, her manager attributes to the dishonesty of promoters, journalists and bloggers.
“They will say anything to get your money… And let me tell you something: I spent a quarter of what I did in Ghana on promotion in Nigeria, and the song is everywhere.”
“Right now, I’m working with a sick (but good) promoter in Nigeria.” I mean to say that I have good promoters there, and I’m going to work with them because they delivered.”