Ghanaian based UK Afro-Pop star, Fuse ODG is furious with German cosmetic manufacturer Nivea over their rampant billboard advertisements in Africa which elusively promote skin bleaching.
On the musicians Instagram page on Tuesday, the African man ordered for a boycott of Nivea products by Africans in protest against such billboard advertisements.
Considering his explanation, he thinks Nivea’s billboards in Africa which advertise fairer skin products were “foolish” and must be taken down.
Fuse ODG is a UK-based artist of Ghanaian descent who has projected African culture through his songs to the outside world and has quite a number of hit songs including, Azonto, Antenna, Million Pound Girl, among others.
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Check Out Fuse ODG’s Instagram Post Below……….
Dear Nivea, Kindly take down these billboards you have placed all over our beloved countries in Africa. I saw this one with my own eyes today in Ghana and we love our complexion the way it is. And if you don't take these down. We will. Every African everywhere should stop buying any Nivea product. Tag the Nivea branch from your country so they understand how foolish this is! With love #PULLITDOWNNOW @Nivea_uk @NiveaUSA @reggierockstone711 @Sarkodie @r2beesmusic