Sarkodie started out as an underground rapper.His zeal and passion to succeed helped him cross paths with his former manager, Duncan Williams, who helped launch his career.
Staying true to his identity, he is a big advocate of Azonto, a Ghanaian genre that is said to have been born out of Kpanlogo, a traditional dance.
Sarkodie appeared in the popular rap competition Kasahare Level on Adom FM’s as an underground rapper, he signed a record deal with Duncwills Entertainment and he dropped his first hit single “Baby” featuring Mugeez of the duo group R2Bees.
Ranked as the 19th most Influential Ghanaian by e-TV Ghana, in 2013 and 2015. Michael Owusu Addo better known as Sarkodie is the fourth of five children of his mother Emma Maame Aggrey, a single parent.
Sarkodie has racked up millions of views on YouTube for his music with his debut album and first single, Baby, among the favorites.
Mewu, the first single off his fourth album, Mary, sold almost 4,000 copies on the first day of its release in Ghana’s capital Accra. His hard work does not go unnoticed. Sarkodie was the first Ghanaian to win a BET award and has the most nominations.
He was ranked 8th on FORBES and Channel O’s list, “Top 10 Richest/Bankable African Artists.”In 2014, he also launched the music label SarkCess to empower other African artists.
Sarkodie was officially unveiled as Samsung Electronic brand ambassador in 2012 and also in 2013, he signed an endorsement with FanMilk Ghana.He is also in partnership with Tigo Telecommunications Ghana, a brand that sponsored the 2013 Rapperholic tour.