Earlier today, GhPage.com reported that several students were sighted wearing ‘Reign’ branded socks during the annual 6th March parade held in celebration of Ghana’s independence.
READ ALSO: School children march at 63rd Independence parade in Shatta Wale’s ‘reign’ branded socks
The photo of the students in the ‘Reign’ branded socks has since gone viral. This occurrence has solidified the influence of Shatta Wale’s brand on Ghanaian youth and the younger generation generally.
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Reacting to the viral photo via his Instagram handle, the self acclaimed dancehall king who was undoubtedly proud, wrote;
Reign socks for the independence match history will always be made .. This is called branding to the highest peak”.
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READ ALSO: Don’t ban celebrities; ban kids from drinking alcohol – Shatta Wale
In a deeper reflection of this occurrence, we understand that Shatta Wale has a massive influence on the youth and younger generation. Our question however is how does Shatta Wale harness this influence his brand has to postively impact their lives?
