Controversies aid in brand positioning -Mzvee

Ghanaian singer and ‘Dancehall Queen’, Mzvee originally known as Vera Hamenoo-Kpeda is of the view that controversies help push brands up.

In an interview with Mzvee she revealed that she is not controversial and that it, however, helps in brand positioning.


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I am not fond of controversies but what I can say is that they help push one’s brand up, they put you out there, people look out for you. See, for example, if I suffer a wardrobe malfunction right now, the media will carry it out everywhere and people would want to know more about me. They would want to know who I am and what I do.

I am not a controversial person but because it is part of the game, I cannot avoid it but in all that, I try to handle it well“, she noted.

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The Lynxx Entertainment signee also disclosed that her latest hit single ‘Bend Down’ which features Kuami Eugene is getting amazing feedback.

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Bend down is a dance music and everyone knows I love to dance a lot. I heard the beat and I just knew I had to jump on it. The reception has been so good“, Mzvee added.

Mzvee has been in the music industry for seven years and can be described as one of the incredible, talented and amazing female musicians in the music industry.

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Lizbeth has a B.A in Communication Studies (Journalism option) from the Ghana Institute of Journalism. She loves to read, travel and has a strong passion for writing.